What’s New on Roblox: Key Updates from April–May 2025
If you haven’t been paying close attention to Roblox lately, you might be surprised by just how much the platform has been evolving — and I don’t just mean visually. Over the past couple of months, Roblox has rolled out some pretty major updates, ranging from new ways for creators to make money, to stronger safety features for kids, to a global event that had millions of players glued to their screens.
Whether you’re a developer, a parent, a brand, or just someone who’s fascinated by where the internet is headed, here’s a breakdown of what’s been happening — and why it matters.
Roblox + Google = In-Game Ads, But Not the Annoying Kind
Let’s start with something that could easily have been a mess but… surprisingly isn’t.
Roblox is now rolling out rewarded video ads — the kind you can choose to watch in exchange for in-game perks — and they’ve teamed up with Google to make it happen. If you’ve played mobile games before, you know the drill. Watch a quick ad, get some extra lives or currency. But the twist here is that on Roblox, these ads are voluntary, pretty seamless, and tied directly into the experiences users are already enjoying.
And it’s working: Some creators are seeing over 90% completion rates. That’s huge. Players don’t seem to mind watching them, and creators finally have a non-invasive way to make money outside of Robux purchases. It’s still early days, but it could really change the platform’s economy.
Voice Chat Gets a Safety Upgrade (Finally)
Voice chat has always been a bit of a wild west online, and Roblox is trying to fix that.
They’ve launched a smarter, more accurate voice moderation system powered by machine learning — and it now works across multiple languages, including Spanish, German, Japanese, Portuguese, and a few others. According to Roblox, the accuracy has improved by more than 90% compared to the old system, which is a big step forward.
Why this matters: Roblox is a global platform. Kids and teens from all over the world play together, and if the company wants to keep voice chat as a feature, they’ve got to be able to moderate it well — in every language, not just English.
New Tools for Parents
One of the more quietly important changes has been Roblox’s update to parental controls. Parents can now better manage who their kids interact with, which games they play, and even track which experiences their kids spend the most time in.
Roblox is clearly trying to find the right balance here. They want to give kids creative freedom, but also give parents enough tools to feel like they’re not totally in the dark. And with more schools and younger kids using Roblox, that kind of trust is essential.
“The Hunt: Mega Edition” Was, Well… Mega
If you weren’t around for it, Roblox hosted a massive event in April called The Hunt: Mega Edition. It spanned multiple genres — everything from racing games to fashion sims — and millions of players took part.
The whole thing wrapped up with a livestreamed finale where a 20-year-old from New York won a million-dollar prize. Not bad for playing games, right?
But beyond the prize money, what really stood out was the scale and polish of the event. It felt like Roblox leveling up its live-event game — kind of like how Fortnite turned concerts into cultural moments. This wasn’t just a game event; it was a community-wide happening.
Roblox Gives Creators a Clearer View with Smarter Analytics
Roblox recently improved its Creator Analytics tools, making it easier and faster for developers to understand how their games are performing. With new technology behind the scenes, the platform can now handle millions of daily queries and deliver insights almost instantly—even when working with huge amounts of data.
The new dashboard just makes things easier. Creators can glance at it and get a feel for how their game’s doing—like how many people are playing, if they’re coming back, and whether the game’s making money. It also shows stuff like which images players click on or how small changes affect the experience. It’s the kind of info that helps you figure out what to tweak without digging through a pile of data.
Privacy and Safety for a Better Creator Experience
Roblox recently gave a really interesting peek into how their teams are staying focused on the company’s bigger goal: helping people connect in positive, meaningful ways. One part that stood out was how a senior engineer, Rubasri Kalidas, and her team tackled a pretty common issue—creators were frustrated about their assets leaking before they were ready to share them. So, her team built new privacy tools that let creators control exactly when and how their audio and video files get shared. It might sound simple, but for developers who put a lot of time into their work, it makes a big difference.
On the safety side, product manager Rita Shen and her team have been working on tools to help deal with people who try to get around bans by using alt accounts. They added things like phone and ID verification, and created a Ban API that helps developers spot repeat offenders more easily. It’s not just about kicking people off—it’s about giving creators a way to keep their communities safe and focused on what really matters: making cool stuff and having fun.
Regional Pricing
Roblox just made it easier for players around the world to buy stuff in games by letting creators set different prices depending on where you live. So, something that costs 1,000 Robux in the U.S. might be cheaper in countries like Brazil or India, where the economy is different. This way, more people can afford to grab cool game passes or power-ups without feeling like it’s too expensive.
On top of that, Roblox also created a tool that helps developers figure out the best price to charge, based on how players behave and what they actually buy. Early on, developers using this tool have been making a bit more money—around 4% more. Basically, Roblox is trying to make the whole thing fairer and better for both players and creators by matching prices to local budgets while helping creators earn more.
Roblox Redefines Employee Care with New Total Rewards Program
Roblox is making some big changes to how it takes care of its team, focusing on what really matters: feeling healthy, getting paid fairly, and being happy at work. They’ve put in a system that makes pay more open and consistent, so if you’re doing the same job in the same place as someone else, your paycheck should reflect that. They’ve also moved away from the usual once-a-year raise idea — now, your pay can grow based on the actual work you’re doing and the impact you’re having, which feels a lot more personal and fair.
But it’s not just about money. Roblox is trying to create a place where people feel good showing up every day. They’ve added things like health support, one-on-one coaching, and even better food options in the office. Employees also get regular equity grants, so when the company does well, they benefit too. And if someone really goes above and beyond, there’s a new award where managers can recognize them with a bonus in stock. It’s clear they’re putting real thought into what keeps people motivated, appreciated, and well.
You can visit Roblox careers site to learn more and find open jobs.
Creators Can Now Sell Real-World Merch (Hello, Shopify)
One of the cooler updates — especially if you’re into game dev or digital fashion — is Roblox’s new Shopify integration. This means creators can now sell real-world merch inside their games. So if you design a cool avatar outfit, you can actually let someone buy the matching hoodie or cap IRL.
Big brands are already jumping on this (Fenty Beauty, for one), but even small indie creators can use it. It’s a smart move — bringing virtual and physical economies together in a way that feels natural, not forced. This isn’t just about fashion either. It’s Roblox starting to blur the line between online experiences and real-world commerce.
A New Role for Families: Roblox Hires a Head of Parental Advocacy
Last but not least, Roblox just brought on Dr. Elizabeth Milovidov to lead its parental advocacy efforts. She’s got a strong background in digital safety and family policy, and her role is all about making sure Roblox stays family-friendly as it grows.
It’s easy to forget that Roblox has hundreds of millions of users, many of them under 18. Appointing someone specifically to bridge the gap between the company and parents shows that they’re taking long-term trust seriously — not just trying to dodge bad press.
So, What’s the Takeaway?
In a word: maturity.
Roblox is still a place for play, but it’s also becoming a serious platform — for creators, brands, developers, and even educators. It’s figuring out how to support a global community, make money in more sustainable ways, and stay safe enough that people of all ages can feel comfortable there.
None of this is easy. But if the updates from April and May are any indication, Roblox is thinking bigger than just the next game mechanic or event. They’re building infrastructure — economic, social, and safety-related — for whatever the “metaverse” is slowly turning into.
And they’re not waiting around for the future to show up. They’re already building it.