H&M Loooptopia

We hope you enjoyed our Squishmallows event – sorry if you weren't lucky enough to get the Limited UGC. Keep giving us likes 👍 and we'll release some more FREE items soon.

Express yourself and explore the world collecting elements to create thousands of unique clothing items to wear in the game and become a star on the catwalk💖💖!

👚 Style your avatar with clothes YOU create

⬆️ Level up to unlock more elements and maps

🌟 Earn badges if you’re one of the first players to create an item

🕺 Mix and match to make outfits with accessories, dances, music and effects

❤️ Trade clothes with other players – share the love

📸 Take selfies to celebrate your unique style

♻️ Recycle old clothes to earn XP and coins

🗺 Explore four amazing maps – each with unique elements to discover

🪩 Collect all the elements in each map to complete the Lookbook